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Welcome to the Wisconsin Agribusiness Classic. The Tradeshow has over 100 exhibitors including heavy equipment, bulk storage tanks, trailers, commercial fertilizer and agricultural chemical manufacturers, seed companies, product distribution companies, service and support organization such as soil testing laboratories, associated state agencies and much more. The conference also provides three days of Certified Crop Advisor (CCA) training seminars on wide-ranging topics resulting from research and emerging information culminating from the cooperative interplay between university professors, industry leaders, and agency personnel. This is without question the largest collection of high quality training seminars available.

We will continue to use the entire 100,000 square feet trade show floor in the Expo Center. This provided ample room for exhibits of all sizes: from table top to semi trailers, sprayers, grain augers, etc.

The depth of coverage and exhibits provided through the conference and tradeshow makes it clear why the Wisconsin Agribusiness Classic is Wisconsin's premier industry event.

Exhibitor Setup Schedule

Large equipment: Tuesday, January 14th: 7 a.m. to 12 p.m.

All other exhibitors: Tuesday, January 14th: Approx. 12 noon to 6 p.m.
Wednesday, January 15th: 7 a.m. to 8 a.m.

Exhibit Booths

Application will be accepted until space is sold out. Please note that to take advantage of all pre-show marketing opportunities including the final printed program, you will need to submit your application to exhibit by December 13, 2019. Exhibitors who submit applications after December 13th will be included on the live floor plan and the mobile app. At this time we ask that potential exhibitors contact Joan Viney at to ensure that space is available or view the show floor map to see what is not marked in yellow.

Your booth(s) will include one 8 ft. skirted table and two chairs to each exhibit at no charge. WABA will provide carpeting in the aisles, but booth spaces are not carpeted. The show colors are red and black. Electrical, additional furniture and carpeting are available from the Alliant Energy Center.

Two gratis pre-registrations per each 10x10 booth rented will be given, with a maximum of 6 (includes conference meals and drink).

All exhibitors will be listed on the Ag Classic website. The Conference program will list your booth number(s) and a short description of your company along with a map of the trade show floor. You will also be listed in the conference app.

Size of Space

The size of each booth is a multiple of an area of 100 sq. ft. (10’x 10’). In arranging your exhibit, please conform with the size of your booth. No part of the exhibit may extend into the aisle. Draping at the back of the booth is 8 ft. high and is red and black, the side draping is 3 ft. high and is red. There is a 30 ft. ceiling in the Exhibition Hall and the loading dock doors measure 20’ x 20’.

Removal of Exhibits

Exhibitors will not be permitted to remove exhibits or any part of the same until the close of the trade show at 2:00 p.m. on Thursday, January 16, 2020. All exhibits must be removed from the Exhibition Hall by midnight on Thursday, January 16, 2020. Arrangements can be made for parking large equipment on the Alliant Energy Center grounds for a reasonable length of time following the trade show.

Exhibit Hall Admittance/Badges

Exhibitors will be asked to provide in advance a list of all their representatives who will occupy their booth(s). Badges will be required to be admitted into the exhibit hall for all convention attendees, including exhibitors.

Hours of Exhibit

The trade show will be open from 8 a.m. to 7:00 p.m. on Wednesday, January 15, 2020, and from 8 a.m. to 2 p.m. on Thursday, January 16, 2020. Exhibitors should have their booths set up by 8 a.m. on Wednesday, January 15, 2020. There will be open hours for conference attendees to view the trade show in each day’s program.

Our Corporate Sponsors:

  • truenorth
  • wowslider
  • chs